The most awaited show in London was Burberry once again – even Anna Wintour came to London exclusively for this single show. The collection had a similar vibe as the menswear one, so not too many surprises there. But I have to give them kudos for their livestream, because they took it to a whole new level. Not only did they stream their show live in 3D (same technology as in current cinemas) to a few selected places all over the globe, they also streamed it directly to our screens in HD and even made a whole pre-show around it – similar to broadcastings known from TV channels. After the show, you were able to pre-order some items for a limited time with an estimated delivery time of six to eight weeks, which means you would get it before it even hits the stores. As I already said in an earlier post, I think this all is going in a very interesting and exciting new direction and I can't wait until other brands make similar moves. Here are my favourites from London and Milan fashion week.
Margaret Howell (London)
Burberry Prorsum (London)
Fendi (Milan)
No. 21 (Milan)
I have only picked the ones of which I liked the entire collection – but it might be very well, that I have missed some nice ones, because I didn't have much time the last two weeks to pay close attention. I'm looking forward to hearing your favourites in the comment's section.
Margaret Howell pictures via elle.com, rest via style.com.
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