After having seen Susie's blog entry about the Elle Collections magazine, I decided to see whether my local newsagent had it in stock. I've never heard about it before surprisingly. Without much hope, they actually had a pile of copies there, so I grabbed one and must say, it was a very good purchase.
After flicking through the first few pages, you'll notice how different it is from an average magazine. Instead of just showing pictures of the runway collections like those on style.com, there are collage and selections based on a theme. For example a two page spread dedicated to fashion invites or one dedicated to facts about Chanel's fashion show. Also, the typography and design is very beautiful. The cover is a matte-grainy paper and there are different types of paper within the magazine.
There are different articles with questions they asked to various persons, such as editors of magazines or famous fashion bloggers – or a pleasurable article of an editor of The Times about how he experienced his first season at those fashion shows without having had any previous knowledge in fashion.