Wednesday, December 2, 2009

Sonia Rykiel pour H&M in Paris

H&M invited 200 press people and bloggers from all around the globe along 2000 other attending guests for the Sonia Rykiel pour H&M event at the Grand Palais in Paris to preview the upcoming Sonia Rykiel x H&M underwear and knitwear collection. They re-created the Parisian district Saint Germain and turned it into Sonia Rykiel's vision of a fairy-tale. After a few rounds through this wonderland, a big fashion parade took place and we were seated under a 25 meter Eiffel Tower. I'm calling it a parade, because it was so much more than just a fashion show with models on beds, swings, leaning at walls and dancing to electronic remixes of Swedish music (mainly ABBA) – but I will let my pictures speak for themselves.



































The after-party was going on until 2am in the morning, where I spotted Alice Dellal and Gaspard from Justice in the crowd while other VIPs such as Jean Paul Gaultier, Ellen von Unwerth, Emmanuelle Béart and Eva Herzigova decided to stay in the closed VIP area. I also got to know some fellow bloggers from Germany like Jessie from Les Mads, Camilla, and Anne but also Marisa from Switzerland. You will find more picture of the event on their blogs as well.
In the end, I want to say a big THANK YOU to H&M for the invitation, because they flew me in and let me stay at one of the nicest hotels in Paris (Le Meurice) – but also to René Zibold in particular from H&M Switzerland, who was perfectly organised and made sure that every invitee had a pleasurable stay.

29 comments:

  1. and again, spatz. wirklich superhübsche bilder. i belive in your future. daumen hoch!

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  2. Wowwww!!! What a dream coem true! That parade/show looks amazing... <3

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  3. oh i'm sure you had an unforgettable time! i managed to watch the show online after all.. :)

    N.

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  4. finde ich jetzt ein bisschen gar viel trara für eine mehrheitlich hässliche kollektion.

    aber trotzdem,schöne bilder hast du da gemacht!

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  5. Wow oooooh! this looks fun amazing fun!

    nad xx

    http://naddysfashionaspirin.blogspot.com

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  6. it should be amazing!
    the photos are excellent, i love them ;)

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  7. It was so cool. I aboslutely love the collection but I didn't expect the show to be so grandiose!

    xx

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  8. Oh if I just had your luck...We don't even have H&M around here.

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  9. ich wäre so gerne dabei gewesen =(
    hoffe dir hats gefallen

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  10. Oh wow that's so aweeesome!!!

    I hope we get this in our H&M - it's quite a bad one where I live :P

    Thanks for posting!

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  11. Wunderschöne Bilder! Kann mir vorstellen, dass das ne wunderschöne Erfahrung für dich war. Hoffe ich darf ein paar Bilder auf meinem blog posten. :)

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  12. Sounds like an amazing trip. The bras looks good enough to eat!

    Ida

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  13. you are so lucky! i'm so jealous. that PARADE looks amazing! love sonia rykiel.

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  14. you've taken beautiful photos there!:) seems like this collection will be much more interesting than the collaboration with jimmy choo... frankly speaking i didn't like it at all.
    so, ahem, i'm waiting until december 5th...

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  15. wow must feel really great to get the invite!

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  16. Oh wow that looks simply amazing! Thanks for the great pictures.

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  17. Absolutely bewildering! I love the hair and the festivity. I love Sonia Rykiel. This parade looks amazing.

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  18. Fashion spectacle or what?! Love the giant horse/chandelier and balloon trees - the collection isn't too bad either, great post.

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  19. Just stumbled upon your blog! Absolutely love it.

    www.antiquatedtreasures.blogspot.com

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  20. This whole experience must have been beyond incredible!

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  21. wow
    the pictures are absolutely great !

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  22. great pictures. glad you had a good time.

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  23. Wow, fantastic pictures! This looked like an amazing, incredibly fun event. I wish I had been there!

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  24. wow, großartige Bilder. ich schäme mich ja fast meine obline zu stellen...

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  25. you're so lucky. this looks amazing. great pictures, must have been an experience!

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